Dropship & On-Demand
The Catalogue Pyramid
From On-Demand at the foundation to Wholesale at the peak.
- Accessibility Statement
- API/Data Syncing 🟣⚫
- Assembly Policy
- B2B Warranty
- Base Camp âš«
- Community Charter 🟡⚫
- Content Stiudio âš«
- Content Stiudio
- Customer Services (Country Option) 🟡⚫
- Delivery & Surcharges ⚪⚫
- Dropship & On-Demand âš«
- Dropship Glossary âš«
- Dropship Program âš«
- Dropship Pros & Cons âš«
- E - Commerce 🟣⚫
- Eco Sustainability 🟢⚫
- Escalation Procedure 🟡🔴
- Fulfilment Program âš«
- GenZ Furniture âš«
- GenZ Story âš«
- Global Framework âš«
- Global Pricing
- Hybrid Whoesale Program âš«
- Interior Projects ⚪⚫
- IP Digital Assets
- Mango Wood Ageing ⚪🟢
- No RRP Policy ⚫🔵
- Packaging Returns
- Plant a Tree 🟢⚫
- Policy Incorporation Framework 🔵⚫
- Product Categorisation
- Replacement Parts Guide ⚪
- Reseller Fit Guide
- Reseller Growth 🟡⚫
- Reseller Guidance
- Reseller Invoicing âš«
- Smart Talk 🟡⚫
- Supplier Registration âš«
- Sustainability Governance
- Swatch Guidance ⚪
- Timber White ITW âš«
- Trade Programe âš«
- Virtual Assistant 🟣⚫
- Wholesale Programe âš«
- Work Framework âš«
- Account Security 🔵🔴
- B2B & B2C 🔵⚫
- Cancellation Policy 🔵🔴
- Chargeback Policy 🔵🔴
- Compliance Playbook 🔵🔴
- Content Usage Policy 🔵
- Cookie Policy 🔵
- CTPAT Statement 🔵
- Digital Products Returns Policy 🔵🔴
- Engagement Framework 🟡🔵
- Ethical AI 🟣🔵
- Methyl Bromide Dossier 🟢🔵
- Modern Slavery Policy 🟢🔵🔴
- Our Accrediation 🟢🔵
- pEPR Framework 🟢🔵
- Privacy Policy 🔵🔴
- Protecting Employees 🟢🔵
- Reseller Guidence 🟡🔵
- Reseller Restrictions 🔵🔴
- Reseller Tax Guidance 🔵
- Returns Policy 🔵🔴
- SBTi Commitment 🟢🔵
- Social & Environmental 🟢🔵
- Sustainability 🟢🔵
- Terms & Condition 🔵🔴
- Transit Impact Policy 🟢🔵
- Wholesale Returns 🔵🔴
- Wood Movement Advisory 🟢🔵
The Catalogue Pyramid: From Foundation to Peak
Our supply model is best understood as a pyramid:
- Base (On-Demand) – the foundation and backbone, where all products start.
- Layer 2 (Dropship) – curated, proven products moved into local stock for 3–5 day delivery.
- Layer 3 (Bespoke) – flexibility for customers who need tailored sizes and finishes.
- Layer 4 (Trade) – structured supply for professional buyers (designers, retailers, contractors).
- Peak (Wholesale) – full-scale containers and volume programs, reserved for the elite top-tier resellers.
The journey begins at the base with On-Demand, which provides the breadth, resilience, and testing ground for products. As you progress upward through Dropship, Bespoke, and Trade, you strengthen your market position until you reach the crescendo at Wholesale – the realm of large-scale distributors and elite partners. Without the On-Demand base, the pyramid cannot stand.
On-Demand: The Foundation & Backbone
- Every SKU begins here, in our Jaipur factory.
- Holds 3,000+ products, far beyond Dropship’s curated range.
- Source of innovation – new designs tested, traction measured, feedback gathered.
- Products that perform strongly graduate to Dropship.
On-Demand is the wide base of the pyramid: the foundation of all future growth.
Dropship: The Curated Layer
- Locally stored in fulfilment centres (EU Magdeburg today; Madrid tomorrow).
- Offers 3–5 day delivery across EU27 with duty-paid service.
- Contains proven SKUs with high demand.
- Products can flip back into On-Demand if sales slow.
Dropship is the visible, fast-moving layer, but always supported by the On-Demand foundation.
Bespoke: The Flexibility Layer
- Sits on top of On-Demand.
- Enables custom requests (dimensions, finishes) built at Jaipur.
- Reinforces Artisan as a full-spectrum supplier.
Trade: The Professional Layer
- Structured programs for retailers, interior designers, contractors.
- Relies on the depth of On-Demand and the speed of Dropship.
- Prepares resellers for scaling their operations with catalogue breadth.
Wholesale: The Crescendo at the Peak
- Containerized shipments (FOB, CIF, DDP).
- Suitable for large resellers, distributors, and buying groups.
- Represents the top of the pyramid, achievable only if the On-Demand base is solid and wide.
This is the crescendo of the journey – from the foundation of On-Demand to the elite status of Wholesale.
The Flip Mechanism
- Today’s On-Demand = Tomorrow’s Dropship.
- Today’s Dropship = Tomorrow’s On-Demand.
- Keeps local stock lean but evolving.
- Ensures the pyramid is dynamic, not static.
Why Data Sync is the Glue
Data Sync allows your system to keep up with the pyramid’s evolution:
1. Future-Proof – Pre-loads every SKU, so when products move, listings go live instantly.
2. Customer Feedback – Expose the full catalogue, get traction data to promote SKUs.
3. Seamless Flip – No disruption when products shift categories.
4. Wholesale Readiness – A synced catalogue prepares you to upgrade into trade/wholesale.
5. Efficiency – Reduces admin burden, ensures continuity.
Without Data Sync, you lose the pyramid’s strength. With it, you evolve seamlessly from base to peak.
Global Operations: Local Fulfilment Across Regions
United Kingdom
Ipswich
United States
Fairview (NJ), Compton (CA), free delivery across 48 states.
European Union
Magdeburg (DE) + Madrid (ES); fully duty-paid across EU27.
Canada
Brampton; free delivery to all 10 provinces.
Australia
Melbourne, VIC; GST-compliant.
Key Takeaway
The Artisan system is a pyramid of growth:
- On-Demand = The foundation and source
- Dropship = Immediate access
- Bespoke = Flexibility
- Trade = Professional scaling
- Wholesale = Crescendo and elite peak
With Data Sync and local fulfilment worldwide, this model ensures you are always ready to evolve. Your journey begins with On-Demand and builds toward Wholesale – from foundation to crescendo.
Published January 2026 | Effective from January 2026 until Superseded or Amended