Business

Global Framework, Regional Focus

Introduction

The Global Principles for Regional Operations define how Artisan Furniture coordinates its worldwide business across six key jurisdictions: the United States, Canada, the United Kingdom, the European Union, Australia, and India.

Each region operates autonomously yet remains aligned with a shared ethos of inclusivity, transparency, and operational excellence. This master document serves as a high-level overview within the Compliance and Policy Hub, linking directly to each region’s dedicated principles document.

It offers a unified understanding of how our global operations function β€” connecting fulfilment, catalogue management, trade engagement, and digital integration across continents.

Business
Product

1. North America

United States of America

The United States anchors our North American expansion and represents the most extensive operational landscape in the network. The '50 Principles for 50 States' document outlines a comprehensive state-by-state structure that defines our approach to fulfilment, reseller participation, and platform integration.
These principles highlight our commitment to operational inclusivity and scalability across all 50 states.
For full details, visit www.artisanfurniture.us.

Canada

Canada forms the second pillar of our North American operations. The '10 Principles for 10 Provinces' document sets out a Canada-first model rooted in inclusivity, sustainability, and equality of access, with free delivery from our Brampton, Ontario fulfilment centre to all ten provinces. This framework combines artisanal craftsmanship from Jaipur with Canadian values of fairness and community-driven commerce. For full details, visit www.artisanfurniture.ca.

2. Europe

United Kingdom

The United Kingdom serves as the flagship headquarters of Artisan Furniture’s transatlantic operations. The UK document β€” 'Four Nations, Unlimited Advantages' β€” defines our foundational principles through four strategic pillars: Catalogue Leadership, SaaS Infrastructure, Global Shipping, and Commercial Simplicity. From Westminster HQ and the Ipswich fulfilment hub, the UK functions as the command centre for international strategy, compliance, and innovation. For full details, visit www.artisanfurniture.net.

European Union

The European Union operates under a dual-hub structure with fulfilment centres in Magdeburg, Germany, and Madrid, Spain. The '27 Principles for 27 Nations' document defines our approach to pan-European operations under the OSS (One-Stop-Shop) framework. These principles ensure tax alignment, operational efficiency, and seamless cross-border distribution throughout the European Union. For full details, visit www.artisanfurniture.eu.

3. Australasia

Australia

Australia represents the expansion of our Southern Hemisphere operations. The '8 Principles for 8 States and Territories' document defines a unified model for sustainable, nationwide fulfilment, with operations centred at our Melbourne fulfilment hub. These principles highlight GST compliance, sustainability, and equal access for all resellers and trade partners across the continent. For full details, visit www.artisanfurniture.au.

India

India serves as the manufacturing and operational cornerstone of the Artisan Furniture global network. The '28 States and 8 Union Territories β€” Artisan Furniture’s India-First Vision' document outlines how India powers all five international fulfilment centres β€” Ipswich (UK), Fairview and Compton (USA), Brampton (Canada), Magdeburg and Madrid (EU), and Melbourne (Australia) β€” under a single Make-in-India, sell-to-the-world model. It combines sustainable manufacturing (SMETA, GMP, B Corp), compliant timber sourcing (VRIKSH, EUDR/EUTR, Lacey Act), artisan-led production in Jaipur, and a dual path for export and domestic trade/B2B/B2C operations within India. For full details, visit www.artisanfurniture.in.

Conclusion

The Global Principles for Regional Operations connect six dynamic regions into one unified, ethical, and technology-driven ecosystem. Each regional framework reflects the same foundation of trust, craftsmanship, and transparency while adapting to local market realities.

Together, these regional frameworks create a seamless transatlantic and transpacific partnership that upholds the spirit of Artisan Furniture β€” one brand, one vision, one global network.

CONTRACTUAL CROSS-REFERENCE
Applies concurrently with the applicable Regional Addendum

Published January 2026 | Effective from January 2026 until Superseded or Amended