Business

Plant a Tree Initiative

Business
Product

Artisan’s Tree-a-Day Project 🌳

At Artisan Furniture, we’re proud to extend our global sustainability efforts through the Tree-a-Day Project — an international reforestation initiative dedicated to restoring green cover and supporting communities in India.

In partnership with internationally recognized environmental organizations, we’ve pledged to plant 366 trees in 2024, with annual growth in our contribution. This project symbolizes our belief that meaningful global change begins with consistent, local action

The Challenge

Across northwestern India, years of deforestation and urban expansion have left large tracts of land barren, affecting ecosystems and livelihoods. Through the Tree-a-Day Project, we aim to reverse this trend — rejuvenating these lands, promoting biodiversity, and empowering local communities through sustainable employment and green initiatives

The Impact

Our reforestation work supports long-term environmental and social benefits:

  • Combatting Desert Encroachment: Increased forest cover forms a natural barrier against the expansion of the Thar Desert.
  • Enhancing Biodiversity: Trees nurture habitats for countless species, preserving ecological balance.
  • Addressing Climate Change: Each tree absorbs up to 25 kg of COâ‚‚ annually, directly contributing to global carbon reduction efforts.
  • Encouraging Sustainable Development: Greener landscapes bring both economic opportunity and environmental renewal, supporting small-scale cottage industries and forestry employment.

Our Commitment

For 2024, we’ve set a target of planting one tree for every day of the year. This marks the beginning of an expanding annual pledge — a concrete, measurable step toward long-term environmental restoration and protection.

Join Us — Adopt a Tree 🌱

We invite our customers worldwide to participate in this initiative. When purchasing through any Artisan Furniture regional website, you can adopt a tree for a nominal contribution:

  • £1 on the UK site
  • €1 on the EU site
  • US$1 on the USA site
  • C$1 on the Canada site
  • A$1 on the Australia site

Your contribution funds the planting and maintenance of a sapling for three years — a small, optional gesture with a lasting global impact.

By uniting our international customer base through a single cause, we’re turning local restoration into a shared global responsibility.
Together, we’re not just furnishing homes — we’re helping reforest the planet.

CONTRACTUAL CROSS-REFERENCE
Constitutes an incorporated part of the Policy & Compliance Hub obligations

Published January 2026 | Effective from January 2026 until Superseded or Amended