Reseller Guidance
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1. Introduction
Artisan Furniture is a British brand headquartered in Westminster, London, with a flagship fulfilment centre in Ipswich, UK. We operate a global logistics network that includes Brampton (Canada), New Jersey and California (USA), Magdeburg (Germany) and Madrid (Spain) serving the European Union, and Melbourne (Australia). All centres are supplied directly from our community‑driven, SMETA‑audited factory in Jaipur, India. We are Forbes‑featured, Goldman Sachs‑mentored, operate under Good Manufacturing Practice (GMP) standards, and are a B Corp‑compliant enterprise.
This guidance document is designed to help our resellers understand what to expect when trading with Artisan Furniture. It explains which laws apply, which do not apply, and what expectations should reasonably exist on both sides within a business‑to‑business (B2B) framework.
2. Why This Guidance Matters
Artisan Furniture sells exclusively B2B — to trade partners, retailers, and resellers. We do not sell directly to the general public. This means many statutory consumer rights (such as 14‑day cooling‑off periods, distance‑selling cancellation rights, or mandatory consumer guarantees) do not apply to our transactions. Instead, our dealings are governed by commercial law, applicable sale‑of‑goods frameworks, and the contract agreed with each reseller.
For resellers, this guidance sets clear expectations: what Artisan Furniture commits to, and what is expected from you as our trade partner.
3. Consumer Laws That Do Not Apply
Because our sales are B2B, the following consumer‑only protections are not available when you buy from Artisan Furniture:
- 14‑day ‘change of mind’ rights under UK Consumer Contracts Regulations 2013 or EU Directive 2011/83/EU.
- Distance‑selling cancellation rights.
- Consumer refund/replacement schemes designed for household buyers.
- Australian Consumer Law guarantees (where purchases are for resupply).
- Provincial Consumer Protection Acts in Canada (which apply only to individuals purchasing for personal use).
- Indian Consumer Protection Act remedies (which exclude purchases made for resale or commercial purposes).
As a reseller, you should note that these rights may still apply between you and your end‑consumer — but they do not apply between Artisan Furniture and you.
4. Regional Legal Frameworks (B2B Context)
United Kingdom
Relevant laws: Sale of Goods Act 1979 and Supply of Goods and Services Act 1982. Consumer Rights Act 2015 and distance‑selling rules apply only to consumers, not to B2B contracts. Our commitment: goods will match their description, be of satisfactory quality, and delivered with proper title.
European Union
Relevant laws: EU Consumer Rights Directive and Sale of Goods Directive. These provide 14‑day withdrawal and conformity rights for consumers only. In B2B contracts like ours, remedies are contractual. Our commitment: to supply goods that conform to agreed specifications.
United States
Relevant laws: Uniform Commercial Code (UCC) Article 2. Implied warranties of merchantability and fitness can apply in B2B but may be limited by contract. State consumer ‘cooling‑off’ rules do not apply to our transactions.
Canada
Relevant laws: Provincial Sale of Goods Acts and Consumer Protection Acts. Consumer protection laws apply only to individuals buying for household use — not to resellers. Our sales to you are governed by B2B sale‑of‑goods legislation and contract terms.
Australia
Relevant laws: Australian Consumer Law (ACL) and state Sale of Goods Acts. ACL guarantees generally do not apply to goods purchased for resupply, which is the case for our resellers. Our sales are governed by B2B contract and commercial law.
India
Relevant laws: Sale of Goods Act 1930 and the Consumer Protection Act 2019. The Consumer Protection Act excludes goods bought for resale or commercial purpose, so it does not apply to our resellers. Our obligations are defined under the Sale of Goods Act and our mutual contract.
5. What You Can Expect from Artisan Furniture
- Goods that match their description and agreed specifications.
- Proper title and right to sell.
- Products sourced from ethical, audited, and sustainable supply chains.
- Efficient fulfilment from our regional centres.
- Remedies in case of proven defect or non‑conformity, handled transparently and fairly.
6. What We Expect from Resellers
- To manage end‑consumer obligations in your own markets, including any mandatory consumer rights.
- To communicate accurately to your customers using the product information provided.
- To handle consumer ‘change of mind’ returns directly, as these rights do not flow back to Artisan Furniture.
- To raise any issues with products promptly, providing evidence where required.
- To respect agreed commercial terms, including payment and delivery frameworks.
7. Conclusion
This document is an explanatory guide. It is not a terms of service agreement. It is designed to clarify expectations and provide reassurance to our resellers across the UK, EU, USA, Canada, Australia, and India. Formal terms and conditions will be provided separately as the contractual basis of trade. Together, this guidance and the contract ensure transparency, fairness, and mutual understanding in our global B2B relationships.
Published January 2026 | Effective from January 2026 until Superseded or Amended