Reseller Invoicing
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1. Reseller Places Order
The reseller logs into Artisan Furniture’s portal and places an order on behalf of their own customer.They provide end-customer shipping details, but the invoice and payment are between ArtisanFurniture and the reseller only.
2. Artisan Furniture Invoices the Reseller
Artisan Furniture raises a B2B invoice to the reseller for the products ordered. This invoice includes:- Product(s) ordered – Wholesale price per unit – Total amount – VAT (if applicable, depending onjurisdiction) Payment is collected from the reseller before shipment or as per agreed paymentterms.
3. Product Shipped to End Customer
Artisan Furniture dispatches the product directly to the end customer (on behalf of the reseller) viablind dropshipping. This means no Artisan Furniture branding or invoice is included in the package.The customer sees the reseller as the brand/seller.
4. Reseller Invoices the End Customer
The reseller independently issues an invoice to the end customer at their chosen retail price. Artisan Furniture has no visibility or control over the end customer’s pricing, any VAT/tax the reseller may charge, or the reseller’s invoice format.
5. VAT & Tax Handling
Artisan Furniture charges VAT on the invoice to UK-based or VAT-eligible EU resellers unless the reverse charge mechanism applies. It is the reseller’s responsibility to manage VAT compliance on their sale to the end customer. Artisan Furniture does not invoice or collect VAT from the end customer.
6. White-Labelled Dropshipping Operations
Our dropshipping model operates as a white-label solution by default. All shipments are dispatched in plain, neutral packaging, with no branding, logos, marketing inserts, or promotional materials from us. This ensures that your end customer experiences the order as fulfilled entirely under your brand. The packaging is clean, discreet, and professional, making it ideal for resellers, designers, and trade partners who require a fully white-labelled fulfilment solution.
That said, there are certain operational and regulatory caveats that may apply in limited circumstances. For compliance reasons, some courier partners may be required to display the legal entity name — Global Vision Direct Ltd, Artisan Furniture, or both — on the shipping label. This can occur where the exporter of record must be declared for customs clearance, border protection, or regulatory inspection, particularly for export shipments. In addition, some courier companies may insist on displaying the sender’s legal or trading name due to their own internal policies, which can vary by destination country and carrier, including but not limited to FedEx, UPS, DHL, DHL Express, and Team Global Express. While every effort is made to maintain a fully white-labelled experience, the appearance of the company or trading name on the courier label in such cases is sometimes unavoidable and does not constitute branding or marketing.
7. Key Points for Resellers
You (the reseller) are the seller of record to the end customer. – Artisan Furniture has no legal orcommercial relationship with the end customer. – Your margin is the difference between thewholesale price and your chosen retail price. – Artisan Furniture will never contact or invoice yourcustomer.
Published January 2026 | Effective from January 2026 until Superseded or Amended