Work Framework

Business

Product

Legal

1. Business Background & Purpose

Artisan Furniture is a globally operating business-to-business (B2B) furniture platform supplying handcrafted solid wood furniture to trade customers including retailers, interior designers, hospitality groups, property developers, and commercial buyers.

Established in 1995, the business has evolved from a traditional manufacturing operation into a vertically integrated global supply and fulfilment ecosystem, while retaining full ownership of its production capabilities. The company operates on a direct-to-trade model, eliminating unnecessary intermediaries and enabling consistent quality control, pricing discipline, and responsible scaling across international markets.

Artisan Furniture’s core purpose is to enable global trade partners to grow their businesses sustainably, without forcing them to carry excessive inventory, manage fragmented suppliers, or compromise on ethical and environmental standards.

2. Vertically Integrated Operating Model

Artisan Furniture operates a single, unified operating model spanning:

Design & product development
Owned manufacturing
Quality control & compliance
Global fulfilment & logistics
Technology-enabled trade systems
Policy-led governance and risk control

Manufacturing is conducted at the company’s owned facility in Jaipur, India, where skilled artisan communities produce furniture using traditional techniques combined with modern process discipline. This ownership model allows Artisan Furniture to control:

Timber sourcing and legality
Labour practices and working conditions
Product construction standards
Finishing, packaging, and durability testing

The factory serves as the global production backbone, supporting all regions, programmes, and fulfilment centres.

3. Sustainability & Responsible Production

Sustainability is embedded into Artisan Furniture’s operational design, not treated as a marketing overlay.

Key pillars include:

3.1 Responsible Timber & Materials

Use of legally sourced solid mango wood
Alignment with international timber regulations including EUTR, EUDR, and equivalent frameworks
Elimination of unnecessary composite materials where structurally feasible

3.2 Community & Labour Responsibility

Direct employment and long-term engagement with artisan communities
Fair labour practices and stable production planning
Skills preservation and generational craftsmanship continuity

3.3 Carbon & Logistics Efficiency

Patented knock-down / flat-pack structural innovations to reduce cubic volume
Reduced container utilisation per unit
Strategic placement of regional fulfilment centres to minimise long-haul last-mile emissions

3.4 Governance & Certification

Alignment with internationally recognised sustainability frameworks
B Corp certification as an external validation of governance, social impact, and environmental responsibility

4. Global Fulfilment & Regional Infrastructure

Artisan Furniture operates a multi-hub fulfilment architecture, designed to balance speed, compliance, and environmental impact.

4.1 United Kingdom – Ipswich Fulfilment Centre

Serves: UK and Rest of World, excluding:
- European Union
- EFTA-4 (Switzerland, Norway, Iceland, Liechtenstein)
Primary role:
- Dropship fulfilment
- Trade programme fulfilment
UK mainland delivery supported
Acts as a compliance and export hub for non-EU international markets

4.2 United States – New Jersey & California

Two fulfilment centres supporting:
- Eastern, Central, and Western United States
Region-specific dropship and trade fulfilment
Domestic delivery optimisation across the contiguous US

4.3 Canada – Brampton, Ontario

Single national fulfilment centre
Serves all Canadian provinces
Dropship and trade operations tailored to Canadian tax and logistics requirements

4.4 Australia – Melbourne

National fulfilment hub for Australia
Region-specific dropship and trade fulfilment
Supports domestic delivery and compliance with Australian standards

4.5 European Union – Germany & Spain

Magdeburg, Germany: Northern and Central EU coverage
Madrid, Spain: Southern EU coverage
EU-specific fulfilment to comply with:
- VAT frameworks
- Environmental and packaging regulations
- Timber and consumer-adjacent compliance where applicable

5. Programme Structure & Commercial Framework

Artisan Furniture operates three distinct commercial programmes, each aligned to different operational responsibilities and risk profiles.

5.1 Dropship Programme (Region-Specific)

The Dropship Programme allows partners to sell Artisan Furniture products without holding inventory, with orders fulfilled directly from the regional fulfilment centre applicable to the partner’s operating geography.

Key characteristics:

Region-specific stock pools
Local delivery standards and timelines
White-label fulfilment
No minimum order quantities
Centralised returns and policy enforcement

Dropship is intentionally not global; it is governed by regional logistics capability, compliance requirements, and service feasibility.

5.2 Trade Programme (Region-Specific, Collection-Led)

The Trade Programme is designed for partners who:

Hold or manage their own inventory
Operate showrooms, warehouses, or project-based installations
Collect goods from fulfilment centres or receive palletised deliveries

Key characteristics:

Region-specific participation
Collection or arranged delivery from local fulfilment centres
Deeper pricing structures than dropship
No subscription or long-term contractual lock-ins

Trade operations are country- and region-bound, reflecting real-world logistics and regulatory constraints.

5.3 Wholesale Programme (Global, Factory-Direct)

The Wholesale Programme is global by design.

Products are supplied directly from the factory in India, typically in:

Full container loads
High-volume consolidated shipments