Regional3 min read

Artisan Furniture

Artisan Furniture is a British brand headquartered in Westminster, London, with a flagship fulfilment centre in Ipswich, UK. For the European Union, our operations are supported through our Magdeburg fulfilment hub in Germany. All centres are supplied directly from our community‑driven, SMETA‑audited factory in Jaipur, India. We are Forbes‑featured, Goldman Sachs‑mentored, GMP‑certified, and B Corp compliant. We trade exclusively on a business‑to‑business (B2B) basis with resellers, retailers, and trade partners — never directly with the general public.

EU Reseller Guidance on Sale of Goods & Services (B2B Only)

Introduction

This EU‑specific guidance explains how EU sale‑of‑goods rules interact with B2B contracts, clarifies which consumer laws do not apply, and sets out what resellers can expect from Artisan Furniture. It is explanatory, not contractual; our formal terms of trade are issued separately.

Why This Guidance Matters

The European Union has strong consumer protection rules, including the right of withdrawal and mandatory conformity guarantees. However, because Artisan Furniture operates only B2B, those consumer‑only rights do not apply to our trade with resellers. Instead, our business relationship is based on contract, general commercial law, and mutual expectations of good faith. This guidance ensures resellers understand which protections are inapplicable, and where their own responsibilities towards end‑consumers begin.

Consumer Laws That Do Not Apply

The following EU consumer laws do not apply to Artisan Furniture’s B2B sales:

  • Consumer Rights Directive 2011/83/EU: 14‑day right of withdrawal for distance and off‑premises consumer contracts. Not applicable to B2B.
  • Sale of Goods Directive 2019/771/EU: mandatory remedies (repair, replacement, price reduction, termination) apply only to consumer contracts.
  • Digital Content Directive 2019/770/EU: applies only to consumers of digital goods and services.

Resellers may need to offer these rights to their own customers, but they do not flow back to Artisan Furniture.

In the EU, B2B contracts are governed by national commercial and civil codes, subject to EU regulations on trade and conformity. Key features for B2B sales include:

  • Freedom of contract: parties may agree exclusions or limitations on liability, subject to national laws on fairness and good faith.
  • Conformity with contract: goods must match agreed specifications, description, or sample.
  • Remedies: in B2B, remedies for defects or non‑conformity are defined by the contract, not by mandatory consumer law.

In practice, this means resellers benefit from contractual protections and SOGA‑style implied terms implemented in national laws, but they cannot rely on consumer‑exclusive EU rights such as the 14‑day withdrawal period.

What You Can Expect from Artisan Furniture

As an EU reseller, you can expect that:

  • Goods will conform to their description, agreed specifications, and any sample provided.
  • Goods will be of satisfactory quality for commercial resale.
  • Title will be transferred properly, with goods free of undisclosed encumbrances.
  • Deliveries will be fulfilled from our Magdeburg hub efficiently and securely.
  • Proven defects or non‑conformities, when notified promptly with evidence, will be addressed fairly (through repair, replacement, or credit).

What We Expect from EU Resellers

As our trade partner in the EU, you are expected to:

  • Manage your own obligations under national consumer laws when selling to end‑consumers.
  • Handle 14‑day withdrawal rights and other consumer remedies directly at your end; these do not apply between you and Artisan Furniture.
  • Present our products accurately and consistently in your channels, using the information provided.
  • Raise product issues promptly, with evidence, to enable quick resolution.
  • Respect agreed commercial terms, including delivery schedules and payment timelines.

Conclusion

This EU‑specific reseller guidance clarifies which rights apply in a B2B relationship with Artisan Furniture, and which do not. It highlights mutual expectations to ensure clarity, transparency, and smooth collaboration. It is not a terms of trade document; our binding contractual terms are provided separately. By understanding this framework, EU resellers can confidently meet their obligations to consumers while partnering effectively with Artisan Furniture.