Who We Are

Artisan Furniture (Global Vision Direct Ltd) is a British furniture company headquartered in London with its own production plant in Jaipur, India. Since 1995, we have combined traditional craftsmanship with modern supply chains to bring sustainable, handmade wooden furniture to retailers around the world. Our Jaipur factory employs over 100 skilled artisans alongside additional staff, ensuring every piece meets our high standards. Additional offices & fulfilment centres in the USA, Canada, Germany & Australia, the UK support our international operations.

Our approach is rooted in compassion and community. We aim to revive artisanal communities in Rajasthan by creating economic opportunities for local artisans, while providing quality products to small businesses and retailers globally. Every piece of Artisan Furniture you choose helps rebuild communities and preserves traditional craft skills.

Our Community-Driven Factory

Our Jaipur facility is the heart of Artisan Furniture’s production, employing over 100 skilled artisans alongside additional staff. The factory operates under strict social and quality standards: it is SMETA-audited; B-Corp certified and Good Manufacturing Practice (GMP) certified to ensure ethical labor conditions, compliance and product safety. By providing fair wages, training and modern tools, we empower our artisan community and sustain traditional craftsmanship. Our hands-on approach has transformed old village workshops into a thriving, community-focused manufacturing hub.

Our Global Fulfillment Network

We operate strategically placed fulfillment centers to ensure fast, reliable, and localized deliveries:

Artisan Furniture serves customers around the world through a network of fulfilment centres and partners. In the UK, distribution operates from our Ipswich warehouse. In Europe, two dedicated fulfilment centres in Magdeburg, Germany and Madrid, Spain supplies customers across EU countries. In North America, fulfilment hubs in New Jersey and California handle orders to the USA and Canada is served through Brampton based fulfilment centre. We also have a fulfilment centre in Melbourne,Australia to provide Australian retailers with timely delivery.

This network enables us to serve three major clusters

Europe

North America

Australasia

Committed to Climate Action:

Advancing Our Alignment with the Science Based Targets initiative (SBTi).

Our Certifications & Commitments

We uphold rigorous social and environmental standards at every level of our business. Artisan Furniture is a certified B Corporation, reflecting our commitment to verified social and environmental performance, transparency, and accountability. Our production facility is SMETA-audited and GMP-certified to ensure ethical labor practices and product quality. We comply with recognized social compliance and fair trade standards, further demonstrating our pledge to responsible business. We continually seek improvement through regular audits and community feedback.

B Corp Certified

Meeting the highest standards of social and environmental performance.

SMETA Audited

Ensuring ethical trade and labor practices.

GMP (Good Manufacturing Practice)

Guaranteeing consistent global quality.

Vriksh

Made From Legally Procured Wood

Our Framework

Welcome to the official repository of our Business, Product, and Legal policies. Each document defines the terms governing engagement, usage, and compliance across all Artisan platforms and services. Click on the individual policies listed below to review them in full and remain aligned with prevailing operational and legal standards.

Information Classification Guide

To enhance readability and assist users in locating relevant content efficiently, we provide a colour-coded dot taxonomy alongside our policies. This classification system is offered solely as a visual navigation aid and does not alter, replace, or override the meaning, scope, or applicability of any policy.

The colour legend below outlines the general themes associated with each dot. Users are encouraged to refer to the full policy text for complete and binding information, as the policies themselves remain the definitive and legally enforceable source.

Please use the taxonomy below for an at-a-glance understanding of how information has been grouped for ease of reference.

Legal disclaimer: 

This colour-dot system is provided for navigational convenience only. It does not modify, limit, expand, or interpret any policy. In the event of any conflict between the visual classification and the written policy, the written policy shall prevail in full.

Disclaimer

Failure to review these policies shall not absolve or exempt any user from compliance, accountability, or liability arising under their terms.

By logging into or continuing to access this website, system, or any affiliated service, you irrevocably acknowledge that you have read, understood, and accepted all applicable policies in force.

Existing users who continue to operate within or through any Artisan platform—including but not limited to hosting, storing, publishing, listing, marketing, or distributing our products—shall be deemed to have provided explicit, informed, and binding consent to these policies. Continued access or activity constitutes conclusive evidence of such consent and acknowledgment of full responsibility under all governing terms.

UKIPO Patent Awarded: Revolutionizing Sustainability

Artisan Furniture’s patented knockdown mechanism (GB2624782) sets a groundbreaking standard in sustainability, drastically reducing transit volume and carbon emissions—an innovative leap toward eco-friendly growth and efficiency.

House of Lords Roundtable on Sustainability

Artisan Furniture leads a pivotal roundtable at the House of Lords, shaping the future of ‘Sustainable Supply Chains and Green Financing,’ reinforcing UK-India trade and fostering impactful industry-government partnerships.

Goldman Sachs 10K Small Business Programme:

Chosen by Goldman Sachs and Oxford University’s Saïd Business School, Artisan Furniture is part of the prestigious 10K Small Business Programme, gaining elite mentorship to fuel rapid growth and long-term industry leadership.

Featured in Forbes: A Story of Innovation

Artisan Furniture, featured in Forbes, is celebrated for its community-driven approach, empowering artisans and blending tradition with technology. This recognition underscores our commitment to sustainable innovation and reshaping the industry.

Looking Ahead

For over 25 years, Artisan Furniture’s mission has revolved around community, compassion and technology. We connect skilled artisans with businesses worldwide, creating opportunities for direct sourcing and meaningful trade, thereby supporting jobs and skills in artisan communities.

Ready to learn more about our story? Contact us for full details or to discuss partnership opportunities. We welcome you to join us in supporting sustainable, craft-based livelihoods across the globe.