Furniture for GenZ
- Accessibility Statement
- API/Data Syncing 🟣⚫
- Assembly Policy
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- Base Camp ⚫
- Community Charter 🟡⚫
- Content Stiudio ⚫
- Content Stiudio
- Customer Services (Country Option) 🟡⚫
- Delivery & Surcharges ⚪⚫
- Dropship & On-Demand ⚫
- Dropship Glossary ⚫
- Dropship Program ⚫
- Dropship Pros & Cons ⚫
- E - Commerce 🟣⚫
- Eco Sustainability 🟢⚫
- Escalation Procedure 🟡🔴
- Fulfilment Program ⚫
- GenZ Furniture ⚫
- GenZ Story ⚫
- Global Framework ⚫
- Global Pricing
- Hybrid Whoesale Program ⚫
- Interior Projects ⚪⚫
- IP Digital Assets
- Mango Wood Ageing ⚪🟢
- No RRP Policy ⚫🔵
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- Policy Incorporation Framework 🔵⚫
- Product Categorisation
- Replacement Parts Guide ⚪
- Reseller Fit Guide
- Reseller Growth 🟡⚫
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- Sustainability Governance
- Swatch Guidance ⚪
- Timber White ITW ⚫
- Trade Programe ⚫
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- Modern Slavery Policy 🟢🔵🔴
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- Terms & Condition 🔵🔴
- Transit Impact Policy 🟢🔵
- Wholesale Returns 🔵🔴
- Wood Movement Advisory 🟢🔵
Real Wood. Real People. Real Stories.
The World’s Tired of Fast Furniture
Let’s be honest. No one dreams of owning a chair that looks cute online and collapses the moment you sit on it. Fast furniture is like fast fashion’s even flimsier cousin — cheap now, trash later.
What we build isn’t here for five minutes. It’s here to grow old with you. Real wood. Real hands. Real stories.
Jaipur — Where It All Starts
Every story has a heartbeat. Ours starts in Jaipur.
Imagine warm sunlight cutting through the workshop, tools tapping in rhythm, and artisans who’ve spent years perfecting their craft. No faceless factory. No production line on autopilot. Just people who give a damn.
This is a SMETA-audited, B Corp certified, GMP-compliant community workshop. We’re not showing off — it just means we’ve built something clean, fair, and honest.
Even Forbes noticed. And we’re part of the Goldman Sachs 10,000 Small Businesses program.
Every single piece leaving Jaipur carries a little bit of its story in the grain — not just a barcode.
United Kingdom — The Launch Pad
London is HQ. Ipswich is where the real action happens.
This is the test kitchen. Every new design lands here first. If it can make it in the UK, it can make it anywhere. We launch, tweak, polish — then roll it out to the world.
Think of it like the group chat that decides what goes live and what gets roasted. UK isn’t just a flag on the map — it’s the blueprint.
United States — Big Energy, Big Reach
The U.S. is where the volume turns up.
East Coast. West Coast. No endless waiting. No “your order will arrive… someday.” What’s here has been tested, sharpened, and hyped before it even touches a truck.
It’s like dropping a new album after a killer sound check.
Canada — Smooth Operator
Canada doesn’t make a lot of noise — but wow, does it deliver.
From our Brampton hub, ten provinces get their orders without drama.
It’s not chaotic. It’s not overhyped. It’s just clean, efficient, and quietly solid. Like that friend who’s always on time and never loses their phone charger.
European Union — One Beat, Many Voices
Germany runs the show. Spain’s joining in.
Europe is our chorus line — 27 countries, one clean system. It’s not about shouting louder, it’s about moving together. When something launches here, it really moves.
Australia — No One Likes Waiting Forever
We love you, Australia, but shipping here used to take ages.
Now? Our Melbourne hub has your back.
Distance shouldn’t feel like a punishment. Good design lands fast, without you scrolling through endless “estimated delivery” screens.
What We Actually Care About
- Solid wood – not disposable junk.
- Real people – not machines doing pushups.
- Supply chains that make sense – not puzzles.
- Furniture with a story – not furniture with a marketing tagline.
Why It Hits Different
We grew up watching greenwashing campaigns and plastic chairs break at the worst moments. We don’t want “fast.” We want real.
This isn’t some soulless supply chain pretending to be sustainable. This is wood, craft, and culture moving across continents — beautifully.
We’re not here to sell furniture. We’re here to make something worth keeping.
TL;DR — The Receipts
- Jaipur factory: SMETA-audited, B Corp certified, GMP compliant.
- HQ: London.
- Fulfilment: USA, Canada, EU, Australia.
- Forbes-featured.
- Part of Goldman Sachs 10KSB.
- Real wood. Real people. Real stories.
Published January 2026 | Effective from January 2026 until Superseded or Amended